Roxanna – Marketing Director
Background:
Roxanna Fulford graduated the University of Central Florida in 2005 with a BA in Public Relations and Advertising. Her background includes marketing and events for various international and local companies, including Estee Lauder, Diageo, MKTG, Tijuana Flats, and Graffiti Junktion. In the last six years she has focused her efforts in the beauty industry, including working for top haircare brand, Bumble and bumble, where she was introduced to the Mitchell Wade Salon.
As the Marketing Director of the salon, she works closely with Mitch and the team coordinating salon promotions and events, digital and print advertising, in-salon education, website and social media content, and representing the salon at local networking events.
Favorite Part of The Job:
Although Roxanna is not a stylist herself, she feels a big draw to the beauty industry. She believes the passion and craft in this industry is second to none. She loves to see the growth in stylists through continued education, the happy clients who leave feeling gorgeous, and the collaboration and partnership that takes place in a high functioning salon.
Future Goals:
To grow the salon’s success as much as possible, to increase the clientele, and to provide more opportunities for higher education for the team through our retail partners.
Hair Hero:
Brigitte Bardot in 1973’s ‘Don Juan’.
Fun Fact:
Roxanna is married with two children – Ryder and Katerina. Aside from her family and work, her biggest passion is yoga. She’s currently taking a yoga teacher training program at the Yoga University of Florida, and hopes to provide private yoga lessons in the future.
Additional Certifications/Advanced Education Received:
- Network Educator Program – Bumble and bumble
- ‘Fierce Conversations’ by Susan Scott
- Business Immersion – Bumble and bumble
- Product Knowledge Classes – Bumble and bumble/Moroccan Oil
- B.School by Empowering You Consulting